BORGHESE BRANDING FOR WEBSITE: CONCEPT AND WRITING
In my time as freelance Copy Director at Borghese I’ve helped them strengthen their revised branding strategy and messaging, including the “About” page on their website. The challenge was to revamp it without spending a great deal of money, so I looked at the way it was laid out into four parts and realized their new tagline had four parts, too: “Self-Care Redefined. Skin. Soul. Self.” I then proceeded to use that four-part tagline to define the Borghese proposition for consumers while circumventing a costly re-coding/re-redesign. I also wrote their new social media bio and branding hashtag, #BorgheseBestSelf.
