ROBIN BEATTIE

EXPERIENCE

 
 

EXPERIENCE

My full CV is available upon request; just email me at the address on the About page or click on the envelope icon in the footer.

Consulting creative director, global brand messaging And creative strategy, ethan allen interiors
April 2019 to present

My current role includes managing the copy and editorial team and working with the CD/Art Director to strengthen and streamline Ethan Allen’s creative strategy and brand messaging across every communication channel: Digital: E-commerce, advertising, blog, emails and social, both paid and organic. TV, radio, print advertising, in-store collateral, in-store displays, direct mail, advertorials, corporate communications, launch and concept for the Ethan Allen Platinum Credit Card, re-write of contractor website.

FREELANCE WRITER JULY 2017 to Present

My current and recent freelance projects include social media writing for MAC Cosmetics and Korres Beauty; product copy and long-form articles for the website re-design of NeoStrata Skincare; brand strategy and blog article writing for Nuria Beauty; packaging strategy and copy for a start-up men’s sexual health and wellness brand and CD at Area 23 healthcare agency for the launch of an Rx dermatological treatment and additional agency pitches.

SVP CREATIVE DIRECTOR Roberts+Langer DDB
February 2010 to July 2017

I was at Roberts+Langer DDB (now called Velocity OMC) for a seven and a half years.

For the last two years I was SVP/CD on Aveeno Global Beauty. The agency had the full ad business, including digital. Before being promoted to CD I was an ACD on Neutrogena and a couple of other J&J brands, like Rembrandt, as well as a good deal of behind-the-scenes strategy for Lubriderm.

I was also the key creative on the Hunter Douglas Window Fashions account, which is unique from all other categories I’ve worked on in that the purchase cycle is much longer. The last campaign we created and executed was with style icon Iris Apfel.

CREATIVE SUPERVISOR/WRITER Grey New York
June 2006 to February 2010

CoverGirl, Pantene, Max Factor: The P&G experience! I worked with Rihanna, Drew Barrymore, Stacy London, a wonderful group of fellow creatives and a great boss. I also wrote the Clairol CRM publication, called *Color Source*, which was basically like shooting and writing a magazine every quarter. Awards from my time at Grey include: Bronze Effie for Max Factor · P&G Best of Beauty Award for Best Re-Launch, Max Factor · Gold Team P&G Award for Best Delivery of Beauty Sense & Sensibility.


SENIOR COPYWRITER Saks Fifth Avenue May 2004 to June 2006

This is where I learned luxury fashion writing and worked on the “Saks Loves” campaign. There were always in-store events to name and I came-up with the handle for their most successful and long-running beauty event, “Brushes with Greatness.” My time at Saks (as well as on other in-house creative teams) taught me much about brick and mortar retail.