AVEENO ABSOLUTELY AGELESS COLLECTION LAUNCH: CREATIVE DIRECTION
Absolutely Ageless was an important launch for Aveeno in the anti-aging skincare category. I was asked to work with agency account directors and the brand to develop the creative brief, including attending extensive consumer research sessions. Upon completion of the brief I worked with my fellow creative director to concept, write and execute all the work, including TV, print, website copy and social media deliverables. Below are the key pieces of the campaign.