ROBIN BEATTIE
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Saks fifth Avenue

 
 


SAKS FIFTH AVENUE: SENIOR COPYWRITER
I worked for Saks in their marketing/advertising department, brainstorming with art directors and stylists to come up with concepts for catalogs and print ads. I wrote the editorial copy for the catalogs as well as the more detailed informational copy, and also wrote taglines for event platforms. My lasting contribution is “Brushes with Greatness,” the name of their highest-grossing, nationwide annual beauty event for over 10 years now.