NEUTROGENA HYDROBOOST LAUNCH:
I was the key agency creative on the US launch of Neutrogena Hydro Boost from strategy to 360º campaign. I concepted and wrote all the messages and scripts, and along with my AD partner, shot and edited the TV spots and print ads. We also worked with the digital agency to provide direction and assets for digital/social content. Hydro Boost has become a blockbuster franchise for Neutrogena.