ROBIN BEATTIE
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REMBRANDT TOOTHPASTE

 


REMBRANDT TOOTHPASTE: CREATIVE DIRECTION
This concept for this campaign came out of my insight that when people are trying to whiten their teeth, they tend to check on progress in any reflective surface they encounter. It wasn't on the brief but the client decided to go with it. Though Rembrandt had a limited budget, the ROI for this print ad was excellent and boosted sales significantly that quarter.