ROBIN BEATTIE
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AVEENO POSITIVELY RADIANT LINE

 
 


AVEENO POSITIVELY RADIANT
COLLECTION REFRESH: CREATIVE DIRECTION
When we shot assets for several Aveeno product launches, we also created a refresher message in the form of a TV spot (and its digital adaptations) for their number one selling facial product, Positively Radiant Daily Moisturizer. We also crafted a full product collection re-support print ad. My idea/copy that carried across both was “Skin so radiant it can light up the room.”

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