ROBIN BEATTIE
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AVEENO INSTAGRAM LAUNCH

 
 


THE LAUNCH OF AVEENO ON INSTAGRAM:
CREATIVE DIRECTION

Our agency developed the strategy and creative for Aveeno’s Instagram account. I guided the junior digital copywriter in ensuring the brand voice stayed on equity while allowing for a bit of the playfulness inherent to the venue, and worked with my fellow creative director/AD on every aspect, including choice of influencers and UGC. I approved/edited and frequently wrote all social copy, including facebook campaigns as well. Below are just a few examples of how we united key initiatives across social platforms.

 

Aveeno Daily Moisturizing Body Yogurt

New #Aveeno Body Yogurt, with Greek yogurt nutrients, intensely moisturizes for 48 hours. Shop the link in our bio.

 

Aveeno Daily Moisturizing Yogurt Body Wash

New rich, creamy #Aveeno Body Wash, with Greek yogurt nutrients, intensely cleanses and moisturizes with a luxurious lather. Shop the link in our bio.

 
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Aveeno Positively Radiant 60 Second In-Shower Facial

Introducing NEW #Aveeno Positively Radiant In-Shower Facial. It turns your shower into a spa and reveals glowing skin in just 60 seconds. Shop the link in our bio.

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Aveeno Positively Radiant Overnight Facial

Introducing NEW #Aveeno Positively Radiant Overnight Facial. It works while you sleep to give you the hydrating benefits of a spa facial. Click the link in our bio to try it tonight.

 
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