THE LAUNCH OF AVEENO ON INSTAGRAM:
Our agency developed the strategy and creative for Aveeno’s Instagram account. I guided the junior digital copywriter in ensuring the brand voice stayed on equity while allowing for a bit of the playfulness inherent to the venue, and worked with my fellow creative director/AD on every aspect, including choice of influencers and UGC. I approved/edited and frequently wrote all social copy, including facebook campaigns as well. Below are just a few examples of how we united key initiatives across social platforms.
Aveeno Daily Moisturizing Body Yogurt
New #Aveeno Body Yogurt, with Greek yogurt nutrients, intensely moisturizes for 48 hours. Shop the link in our bio.
Aveeno Daily Moisturizing Yogurt Body Wash
New rich, creamy #Aveeno Body Wash, with Greek yogurt nutrients, intensely cleanses and moisturizes with a luxurious lather. Shop the link in our bio.
Aveeno Positively Radiant 60 Second In-Shower Facial
Introducing NEW #Aveeno Positively Radiant In-Shower Facial. It turns your shower into a spa and reveals glowing skin in just 60 seconds. Shop the link in our bio.
Aveeno Positively Radiant Overnight Facial
Introducing NEW #Aveeno Positively Radiant Overnight Facial. It works while you sleep to give you the hydrating benefits of a spa facial. Click the link in our bio to try it tonight.