PAUSE WELL-AGING SKINCARE: SAMPLES OF LONG-FORM INGREDIENT COPY FOR WEB AND PRODUCT WORKBOOK
PAUSE Well-Aging is a skincare brand created for menopausal skin. I rewrote all the ingredient copy for the website and wrote the entire brand workbook for possible retail partners and sales associates. You can see the ingredients in context at pausewellaging.com
WORKBOOK BRAND OVERVIEW
WHAT MAKES PAUSE WELL-AGING DIFFERENT FROM ANY OTHER SKINCARE BRAND?
● Pause Well-Aging Is The First Skincare Brand Created For Women across all 3 Stages Of Menopause.
● At Pause, we believe your beauty doesn’t peak at any one point in your life, it’s always evolving. That’s why we endeavor to help all women better understand and embrace the changes in their skin, offering high-quality products designed specifically for this life stage that are proven to deliver truly transformative results.
● But it’s not just glowing skin we’re after. Our broader mission is to demystify and conquer the universal female experience of menopause, and in the process shift the societal narrative around getting older from ‘anti-aging’ to ‘well-aging’, helping every woman realize she deserves to age on her own terms and in her own way, and supporting her unique journey into this next life stage.
WHY DO WOMEN NEED THIS SKINCARE BRAND?
Skin change is inevitable. As we enter into our 30s and beyond, hormonal and physiological changes lead to the changes in our skin, most commonly:
· loss of collagen
· loss of elasticity
· loss of radiance
· excessive dryness
Our Well-Aging® line was created to pick up where others leave off, with award-winning, science-backed, clinically proven formulations and a patented tool, designed to work together on both a dermal and sub-dermal level to address the inevitable skin changes that accompany all three stages of menopause and the reduction of estrogen: loss of tone and texture, dryness, breakouts, and wrinkles + fine lines.
The foundation of all of our products is our powerhouse Pause Complex, a carefully researched, proprietary fusion of vitamins, antioxidants and peptides that synergistically help the body spark collagen production while improving and diminishing the visible signs of skin aging.
As a Clean line, we created our own Pause Clean Standard. All Pause formulations are non-GMO, vegan, gluten free, cruelty free, hormone free and made in the USA, as well as free of Parabens, Phthalates, Sulfates, Petrolatums, Triclosan, EDTAs, BHT, BHA, Propylene Glycol, Formaldehyde and mineral oil. Products are priced at the accessible luxury level, ranging from $27 – $115.
THE PAUSE COMPLEX
NIACINAMIDE (Vitamin B) • • • Makes skin supple and resistant to dryness & sensitivity
One of two major forms of vitamin B3 (other is nicotinic acid). Reduces the impact of environmental damage and assists in the skin’s ability to repair past damage including improving the appearance of discoloration, fine lines and wrinkles. Encourages the production of ceramides which form the protective barrier in the skin, thereby making skin more supple and resistant to dryness and skin sensitivities; helps skin hydration.
MATRIXYL® 3000 • • • Helps restore collagen and elastin in the under-layers of the skin
A trademarked peptide composition comprised of palmitoyl tripeptide-1 and palmitoyl tetrapeptide-7. These two drone or messenger peptides work synergistically to penetrate the deep layers of the skin and activate genes that promote collagen production.
VITAMIN C (3-O-Ethyl Ascorbic Acid) • • • Protects and repairs skin + brightens tone
Modified vitamin C molecule that has increased stability. Protects skin from UVB damage. May enhance collagen synthesis. Antioxidant. Anti-inflammatory. May lighten and brighten skin tone by inhibiting over-production of Melanin. Antimicrobial properties help calm rosacea and acne.
DMAE (Dimethylaminoethanol Bitartrate) • • • Reduces the appearance of wrinkles and sagging skin
An anti-inflammatory. Known to reduce the appearance of wrinkles, dark under-eye circles and sagging neck skin. Has been shown in studies to increase the thickness of dermal and epidermal skin layers and collagen fiber thickness.
RIBOSE • • • Helps improve skin cell energy and metabolism
A sugar that occurs naturally in all living cells. Only known ingredient to help control skin cell energy and improve cell metabolism to wake-up tired skin.
MUSHROOM EXTRACT (Poria Cocos Polysaccharide) • • • Antioxidant that helps improve skin density
Derived from mushrooms, this antioxidant improves skin’s density and helps protect skin by counteracting free radical damage that can lead to hyperpigmentation.