BORGHESE: NEW PRODUCT LAUNCH, WRITING AND CREATIVE STRATEGY

The new Borghese skincare line, ENERGIA, was a major product launch for the brand. I arrived after most of the pre-work had been done but was able to develop a copy line and web product copy that brought something compelling to the creative assets, and I also devised the structure for the web collection sell page. In addition I came up with the graphic treatment you’ll see if you scroll to the bottom, just experimenting with how type could convey/look like a jar without certain ingredients.