ROBIN BEATTIE
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AVEENO BODY YOGURT LINE LAUNCH

 
 


AVEENO DAILY MOISTURIZING BODY YOGURT LAUNCH:
CREATIVE DIRECTION
Aveeno Daily Moisturizing lotions and body washes are the foundation of the brand. In order to attract new consumers they expanded it to include yogurt-based lotions and washes, which had the desired halo effect and breathed new life into the franchise. Below are the TV and print that I both wrote and executed, and I managed the messaging across social media as well.

 
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