ROBIN BEATTIE
HD+Year+2+Pirouette.jpg

HUNTER DOUGLAS WINDOW FASHIONS

 
 

HUNTER DOUGLAS WINDOW FASHIONS:
CREATIVE DIRECTION
I was the key creative on the Hunter Douglas account for seven years and developed everything from national advertising (TV, print and radio) to sales conference and instructional videos for dealers from concept to execution. I learned more than I ever thought I would about not only window coverings but also a great deal about interior design/furniture styles, architecture and the long purchase cycle of the home furnishings category.

 

PowerView Motorization TV featuring style icon Iris Apfel

 

The Art of Window Dressing® TV directed by Floria Sigismondi

The Art of Window Dressing®PRINT CAMPAIGN

I wrote this trademarked tagline for Hunter Douglas and the campaign ran for several years. Of the several print ads we produced, this whimsical one is my favorite.